Mood-improving scents continue to be in demand around the world, given that perfumes exported from all countries totaled US$27.2 billion in 2023.

The total value of exported perfumes increased by an average 28.1% since 2019 when overall shipments of perfumes amounted to $21.2 billion.

From 2022 to 2023, international perfume sales rose 10% compared to $24.7 billion in the prior year.

The 5 biggest international suppliers of exported perfumes are France, Spain, Germany, Italy and the United States of America. Collectively, that cohort of perfume exporters accounted for almost two-thirds (64.2%) of globally exported perfumes during 2023.

Among continents, European countries sold the highest dollar worth of exported perfumes during 2023 with shipments from Europe valued at $20.3 billion or about three-quarters (74.6%) of the global total. In second place were Asian exporters at 14.1%, while another 8% of worldwide shipments originated from North America.

Smaller percentages came from suppliers in Latin America (2.3%) excluding Mexico but including the Caribbean, Africa (0.6%), then Oceania (0.3%) mostly Australia.

For research purposes, the 4-digit Harmonized Tariff System code prefix for perfumes and toilet waters is 3303. That code prefix specifically excludes aftershave lotions, personal deodorants and hair lotions.

Perfumes Exporters by Country

Below are the 15 countries that sold the highest dollar value worth of exported perfumes during 2023.

1. France: US$7.6 billion (27.9% of total exported perfumes)
2. Spain: $3.2 billion (11.8%)
3. Germany: $2.5 billion (9%)
4. Italy: $2.2 billion (8%)
5. United States: $2 billion (7.4%)
6. Singapore: $1.4 billion (5%)
7. Netherlands: $872.2 million (3.2%)
8. Czech Republic: $784.4 million (2.9%)
9. United Kingdom: $744.1 million (2.7%)
10. United Arab Emirates: $682.1 million (2.5%)
11. Poland: $634.2 million (2.3%)
12. Belgium: $577.6 million (2.1%)
13. Hong Kong: $498.7 million (1.8%)
14. Panama: $415.4 million (1.5%)
15. mainland China: $367.4 million (1.4%)

By value, the listed 15 countries shipped 89.7% of global perfumes exported in 2023.

Among the top exporters, the fastest-growing perfumes exporters from 2022 to 2023 were: mainland China (up 49.6%), Belgium (up 47.9%), Italy (up 40.1%) and United States (up 26.2%).

The lone top suppliers to post a decline in its exported perfumes sales were was the United Arab Emirates thanks to its -67.9% drop from 2022.

Searchable List of Perfumes Exporting Countries in 2023

The top 100 countries selling perfumes on international markets accounted for 99.97% of exported perfumes by value in 2023.

Rank	Exporter	Perfume Exports	2022-3
1.	France	$7,602,929,000	+12.2%
2.	Spain	$3,215,280,000	+25.7%
3.	Germany	$2,459,789,000	+18.8%
4.	Italy	$2,188,930,000	+40.1%
5.	United States	$2,011,926,000	+26.2%
6.	Singapore	$1,350,866,000	+10.6%
7.	Netherlands	$872,155,000	+3.7%
8.	Czech Republic	$784,445,000	+19.2%
9.	United Kingdom	$744,121,000	+1.1%
10.	United Arab Emirates	$682,099,000	-67.9%
11.	Poland	$634,169,000	+19.5%
12.	Belgium	$577,568,000	+47.9%
13.	Hong Kong	$498,704,000	+14%
14.	Panama	$415,382,000	+22.2%
15.	mainland China	$367,438,000	+49.6%
16.	Switzerland	$271,767,000	+5.7%
17.	India	$228,165,000	+15.8%
18.	Lithuania	$206,066,000	+71.3%
19.	Türkiye	$179,775,000	+31%
20.	Indonesia	$135,889,000	-0.6%
21.	Thailand	$116,603,000	+85.7%
22.	Mexico	$113,582,000	+29%
23.	Austria	$113,339,000	+35.9%
24.	Israel	$109,140,000	+49.7%
25.	Denmark	$101,282,000	+13.3%
26.	Australia	$82,741,000	+9.8%
27.	Hungary	$82,049,000	+16.5%
28.	Colombia	$76,503,000	+1.8%
29.	Croatia	$72,471,000	+36.9%
30.	Brazil	$59,261,000	+38.7%
31.	Canada	$57,656,000	-13.8%
32.	Sweden	$54,714,000	+23%
33.	Romania	$49,413,000	+15%
34.	Oman	$48,337,000	+44.1%
35.	Slovakia	$42,977,000	+80.1%
36.	Morocco	$42,785,000	+32.3%
37.	Ivory Coast	$41,937,000	-14%
38.	Bulgaria	$40,628,000	+5.4%
39.	Tunisia	$33,627,000	+31.8%
40.	South Korea	$30,414,000	+71.8%
41.	Portugal	$29,370,000	-5.9%
42.	Guatemala	$28,062,000	-11.5%
43.	Estonia	$27,581,000	+7.1%
44.	Taiwan	$25,985,000	-6.5%
45.	Latvia	$24,509,000	+38.5%
46.	Greece	$22,868,000	-2.5%
47.	South Africa	$21,470,000	+10.8%
48.	Russia	$18,786,000	-38.9%
49.	Kazakhstan	$16,552,000	+118.8%
50.	Chile	$14,203,000	-9.1%
51.	Mauritius	$13,253,000	+264960%
52.	Slovenia	$12,925,000	+27.7%
53.	Ireland	$12,904,000	+33.7%
54.	Malaysia	$11,555,000	+63.5%
55.	Serbia	$11,060,000	+87.4%
56.	Luxembourg	$10,304,000	+88.9%
57.	Macao	$10,242,000	+95.7%
58.	Saudi Arabia	$8,802,000	-92.1%
59.	Peru	$8,687,000	-13.4%
60.	Kenya	$8,015,000	+63%
61.	Ukraine	$6,737,000	-50.6%
62.	Norway	$5,755,000	+0.5%
63.	Cyprus	$5,018,000	+4.8%
64.	Pakistan	$4,435,000	+46.3%
65.	Japan	$4,290,000	-10.8%
66.	Azerbaijan	$3,878,000	+19.1%
67.	Georgia	$3,188,000	+56.6%
68.	Vietnam	$3,077,000	-36.2%
69.	Sri Lanka	$3,074,000	+40.2%
70.	Togo	$2,903,000	+793.2%
71.	Argentina	$2,410,000	-19.3%
72.	North Macedonia	$2,226,000	+14.9%
73.	Philippines	$1,906,000	-6.6%
74.	Lebanon	$1,866,000	-86.2%
75.	Moldova	$1,738,000	-66.3%
76.	Armenia	$1,731,000	+114.5%
77.	Nigeria	$1,728,000	-16%
78.	Dominican Republic	$1,607,000	-11%
79.	Ecuador	$1,545,000	-2.3%
80.	Barbados	$1,532,000	-42.3%
81.	Malta	$1,209,000	+11.4%
82.	Finland	$1,159,000	-16%
83.	Belarus	$1,045,000	-49.2%
84.	Andorra	$801,000	-21.3%
85.	Kuwait	$761,000	-99.5%
86.	Costa Rica	$605,000	+31.8%
87.	Bahrain	$596,000	-97.8%
88.	Curaçao	$590,000	-44.9%
89.	Burkina Faso	$517,000	-12.5%
90.	Bolivia	$415,000	+93%
91.	French South/Antarctic Terr	$413,000	+1191%
92.	El Salvador	$389,000	+9.6%
93.	Egypt	$358,000	+74.6%
94.	Guyana	$339,000	-11%
95.	Paraguay	$326,000	-40.1%
96.	Iceland	$303,000	+168.1%
97.	Albania	$293,000	0%
98.	Ghana	$280,000	-81.3%
99.	Cuba	$247,000	+384.3%
100.	Jordan	$216,000	-93.7%

Expanding the scope to include the top 100 perfume exporters, the fastest growers from 2022 to 2023 were Mauritius (up 264,960%), French Southern and Antarctic Territories (up 1,191%), Togo (up 793.2%), Cuba (up 384.3%) and Iceland (up 168.1%).

You can change the presentation order by clicking the triangle icon at the top of the columns. The right-most column highlights the percentage change in the value of exported perfumes from 2022 to 2023. An entry of 0% in that column means that no 2022 value was available.

Average Prices by Shipment Weight for Top Perfumes Exporters

The following 15 countries are among the leading exporters ranked by dollar value of perfumes shipped during 2023.

1. France: US$43,375 per ton of exported perfume (down -28.5% from 2022)
2. Spain: $31,113 per ton (down -41.7%)
3. Germany: $54,642 per ton (up 20.9%)
4. Italy: $36,468 per ton (down -8.9%)
5. United States of America: $35,472 per ton (down -16.7%)
6. Singapore: $175,116 per ton (up 353.6%)
7. Netherlands: $46,951 per ton (up 24.4%)
8. Czech Republic: $62,420 per ton (up 88.6%)
9. United Kingdom: $34,408 per ton (up 11.3%)
10. United Arab Emirates: $18,421 per ton (down -25.7%)
11. Poland: $16,498 per ton (down -36.5%)
12. Belgium: $48,480 per ton (up 157.7%)
13. Panama: $53,883 per ton (up 220%)
14. mainland China: $7,595 per ton (down -20.5%)
15. Switzerland: $49,809 per ton (up 638.3%)

We calculated the worldwide average price per ton of exported perfume to be $43,994 per ton in 2023 up by 8.7% from 2022.

Among the listed exporters, the lowest average prices per ton of perfume shipped belong to mainland China, Poland, United Arab Emirates, Spain, United Kingdom and the United States of America.

The most expensive perfumes as ranked by highest dollar charge per ton are suppliers in Singapore, Czech Republic, Germany, Panama and Switzerland.

Countries Generating Top Surpluses Trading Perfumes

The following countries posted the highest positive net exports for perfumes during 2023. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported perfumes and its import purchases for that same commodity.

1. France: US$6.9 billion (net export surplus up 10.2% since 2022)
2. Spain: $2 billion (up 30.6%)
3. Italy: $1.4 billion (up 73.9%)
4. Germany: $309.9 million (down -3.8%)
5. Singapore: $203.1 million (down -26.3%)
6. Panama: $98.4 million (up 49.5%)
7. Ivory Coast: $37.9 million (down -15.7%)
8. Belgium: $22.6 million (reversing a -$62.1 million deficit)
9. Colombia: $20 million (down -37.9%)
10. India: $17.5 million (down -53.6%)
11. Czech Republic: $10.8 million (reversing a -$51.7 million deficit)
12. Tunisia: $9 million (up 178.7%)
13. Pakistan: $2.1 million (reversing a -$2.1 million deficit)
14. Barbados: $615,000 (down -56.5%)
15. French Southern/Antarctic Territories: $389,000 (reversing a -$62,000 deficit)

World leader France earned the highest surplus in the international trade of perfumes. In turn, this positive cashflow confirms France’s strong competitive advantage for this specific product category.

Countries Incurring Worst Deficits Trading Perfumes

The following countries posted the highest negative net exports for perfumes during 2023. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported perfumes purchases and its exports for that same commodity.

1. United States: -US$2.5 billion (net export deficit up 12.9% since 2022)
2. Netherlands: -$855.6 million (up 36.5%)
3. mainland China: -$612.2 million (down -32.1%)
4. United Kingdom: -$596.3 million (up 32.3%)
5. Australia: -$500.2 million (up 37.5%)
6. Russia: -$480.5 million (up 61%)
7. Canada: -$358.5 million (up 25.1%)
8. Mexico: -$350.9 million (up 62%)
9. United Arab Emirates: -$320.6 million (down -131.4%)
10. Japan: -$275.8 million (up 31.6%)
11. Macao: -$274.4 million (down -22.6%)
12. South Korea: -$232.4 million (down -11%)
13. Chile: -$228.6 million (up 20.6%)
14. Austria: -$188.1 million (up 7.9%)
15. Portugal: -$186.5 million (up 26.18%)

The United States of America incurred the highest deficit in the international trade of perfumes. In turn, this negative cashflow highlights America’s strong competitive disadvantage for this specific product category but also signals opportunities for perfumes-supplying countries that help satisfy the powerful consumer demand.

Perfumes Exporting Companies

According to Wikipedia, the following suppliers are the 20 biggest companies participating in the cosmetics industry. These firms sell perfumes on international markets.

• Procter & Gamble (United States)
• L’Oréal (France)
• Unilever (United Kingdom)
• Avon (United States)
• Beiersdorf (Germany)
• Estee Lauder (United States)
• Shiseido (Japan)
• Kao (Japan)
• Johnson & Johnson (United States)
• Henkel (Germany)
• LVMH (France)
• Coty (France)
• Chanel (France)
• Limited Brands (United States)
• Mary Kay (United States)
• Yves Roche (France)
• Natur (Brazil)
• Altico (United States)
• Kose (Japan)
• Oriflame (Sweden)

 

See also Ice Cream Exporters by Country, Hearing Aids Importers by Country and Beauty Cosmetics and Skincare Exports by Country

Research Sources:
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on July 23, 2024

Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on July 23, 2024

International Trade Centre, Trade Map. Accessed on July 23, 2024

Investopedia, Net Exports Definition. Accessed on July 23, 2024

Wikipedia, Cosmetic industry. Accessed on July 23, 2024