In 2020, worldwide exports of cranberries from all countries were worth a total US$586.2 million.
Overall sales of exported cranberries increased by an average 4.4% since 2018 when globally exported cranberries sales were $561.2 million.
Year over year, the dollar value of exported cranberries shrank by -10.2% compared to $652.6 million for 2021.
A cranberry is a hard, sour and bitter-tasting fruit. Therefore, roughly 95% of cranberries are processed into cranberry juice or sauce. Cranberry juices are typically sweetened with one teaspoon of sugar per ounce or are blended with other fruit juices to reduce tartness.
The 5 biggest exporters of cranberries (United States of America, Canada, Netherlands, Chile and Germany) generated 93.2% of all international cranberries sold during 2022.
Applying a continental lens, countries in North America sold the highest dollar worth of exported cranberries during 2022 with shipments valued at $406.2 million or 69.3% of the global total. In second place were European exporters (24.8%). Tinier international sales of cranberries originated from Latin America (4.4%) excluding Mexico but including the Caribbean, Asia (1.5%), Oceania’s Australia and New Zealand (0.06%), and Africa (0.01%).
Shifting our focus to imported cranberries, the 5 leading importers of cranberries in 2022 are the Netherlands, mainland China, Germany, United States of America and Poland. Collectively, that quintet of top import countries bought 47.6% of global cranberry imports.
The above percentages suggest a much more concentrated cohort of 64 total cranberries exporters (93.2% for the corresponding top 5 exporters) compared to about 140 buying countries, islands and territories with the top 5 importers consuming less than half (47.6%).
Of the global imports total from a continental perspective, 53.6% of cranberries was delivered to European countries ahead of importers in Asia (22.7%), North America (17.2%), Latin America (3.2%) including the Caribbean, Oceania (2.7%) mostly Australia and New Zealand, then customers in Africa (0.6%).
Worldwide, the average unit price paid by cranberries importers was $4,144 per ton in 2022. That dollar amount reflects a 10.1% inflation rate based on the average tonnage rate of $3,765 for 2021.
For research purposes, the 6-digit Harmonized Tariff System code prefix for cranberries is 200893 including prepared or preserved cranberries.
Top Cranberries Exports by Country
Below are the top 15 countries that exported the highest dollar value worth of cranberries during 2022.
- United States: US$280.8 million (47.9% of total cranberry exports)
- Canada: $125.5 million (21.4%)
- Netherlands: $90.8 million (15.5%)
- Chile: $25.5 million (4.4%)
- Germany: $23.6 million (4%)
- Poland: $10.4 million (1.8%)
- Malaysia: $6.2 million (1.1%)
- United Kingdom: $3.5 million (0.6%)
- Croatia: $2.3 million (0.4%)
- Denmark: $1.9 million (0.3%)
- Austria: $1.8 million (0.3%)
- Italy: $1.6 million (0.3%)
- Finland: $1.4 million (0.2%)
- Belgium: $1.2 million (0.2%)
- Singapore: $995,000 (0.2%)
By value, the listed 15 countries shipped 98.5% of globally exported cranberries in 2022.
Among the top exporters, the fastest-growing cranberries exporters since 2021 were: Finland (up 15,200%), Croatia (up 763.1%), Poland (up 71.6%) and Singapore (up 31.3%).
Those countries that posted declines in their exported cranberries sales were led by: Netherlands (down -35.2% from 2021), Malaysia (down -31.4%), Italy (down -16.8%), United States of America (down -6.4%) and Chile (down -0.6%).
Top Cranberries Imports by Country
The overall cost for imported cranberries increased by 8.5% over the 5-year period starting in 2018 and flatlined by 0.4% since 2021.
Below are the 15 best buying markets as measured by the highest dollar value worth of cranberries imported during 2022.
- Netherlands: US$99.9 million (18.2% of total cranberry imports)
- China: $48.4 million (8.8%)
- Germany: $39 million (7.1%)
- United States: $38.9 million (7.1%)
- Poland: $35.3 million (6.4%)
- Canada: $29.5 million (5.4%)
- United Kingdom: $26.3 million (4.8%)
- Mexico: $26.1 million (4.7%)
- South Korea: $15.9 million (2.9%)
- France: $14.6 million (2.7%)
- Taiwan: $13.1 million (2.4%)
- Spain: $12.5 million (2.3%)
- Japan: $11 million (2%)
- Australia: $10.6 million (1.9%)
- India: $9.5 million (1.7%)
By value, the listed 15 countries bought over three-quarters (78.3%) of globally imported cranberries in 2022.
Among the top importers, the fastest-growing cranberries importers since 2021 were: India (up 62.4%), United Kingdom (up 50.8%), United States of America (up 34.6%) and Taiwan (up 23.9%).
Those countries that posted declines in their imported cranberries purchases were led by: Germany (down -20.7% from 2021), Australia (down -14.5%), Mexico (down -7.4%), mainland China (down -6.9%) and Netherlands (down -6.4%).
Lowest and Highest Unit Prices for Imported Cranberries
In 2022, the world’s average unit price for imported cranberries was US$4,144 per ton up by 10.1% from $3,765 for 2021.
The average tonnage charge for the number one cranberries importer, Netherlands, was higher at $4,305 per ton.
Ranked in ascending order, listed below are the countries paying the lowest average unit prices for imported cranberries in 2022.
- Democratic Rep. Congo: US$250 per ton (2021 data unavailable)
- Pakistan: $257 per ton (down -77.5% from 2021)
- Angola: $400 per ton (2021 data unavailable)
- Botswana: $500 per ton (down -83.3%)
- Ghana: $656 per ton (down -8.4%)
- Kyrgyzstan: $680 per ton (down -59.2%)
- Belarus: $1,195 per ton (down -10.1%)
- Brunei Darussalam: $1,252 per ton (down -49.1%)
- US Minor Outlying Islands: $1,333 per ton (down -1.3%)
- Nigeria: $1,503 per ton (2021 data unavailable)
- Kazakhstan: $1,519 per ton (up 17.5%)
- Uzbekistan: $1,762 per ton (up 45.1%)
- Mali: $2,000 per ton (up 250.3%)
- Timor-Leste: $2,000 per ton (2021 data unavailable)
- Eritrea: $2,500 per ton (2021 data unavailable)
Experiencing double-digit reductions in average unit price paid per ton for cranberries from 2021 to 2022 were low-cost importers Botswana (down -83.3%), Pakistan (down -77.5%), Kyrgyzstan (down -59.2%), Brunei Darussalam (down -49.1%) and Belarus (down -10.1%).
The following countries paid for imported cranberries incurring the highest average unit prices.
- Finland: US$122,625 per ton (up 3920.5% from 2021)
- Faroe Islands: $11,500 per ton (up 43.8%)
- Mauritius: $11,333 per ton (up 13.3%)
- Seychelles: $9,000 per ton (up 260%)
- Nepal: $8,500 per ton (2021 data unavailable)
- Armenia: $8,000 per ton (up 60%)
- Bermuda: $7,500 per ton (up 2.3%)
- Indonesia: $7,220 per ton (up 86.1%)
- Norway: $7,218 per ton (down -1.9%)
- Greenland: $7,000 per ton (2021 data unavailable)
- Laos: $7,000 per ton (up 2347.6%)
- Bahrain: $6,750 per ton (up 89.8%)
- Hong Kong: $6,333 per ton (up 10.5%)
- Iceland: $6,273 per ton (up 1.9%)
- Switzerland: $6,256 per ton (up 1.5%)
The strongest gains in terms of higher average unit prices paid in 2022 compared to 2021 were experienced by importers Finland (up 3,921%), Laos (up 2,348%) and Seychelles (up 260%).
See also Top Strawberries Exporters by Country, Sweet Cherries Exports by Country, Top Saffron Exports & Imports by Country Plus Average Prices, Top Jams Exporting Countries and Top Figs Exports & Imports by Country Plus Average Prices
Research Sources:
Alibaba, Cranberry Showroom. Accessed on October 10, 2023
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on October 10, 2023
International Trade Centre, Trade Map. Accessed on October 10, 2023
Wikipedia, Cranberry. Accessed on October 10, 2023